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MEDIA KIT:
Latest 2002 Survey


Age group:
18-39 ......................................14%
40-54 ..................................... 20%
55-64 ......................................37%
65-74 ......................................26%
75+ ........................................ 3%

Annual household income:
Under $50,000 ...................... 44%
$50,000-$100,000 ................ 42%
$100,000-$150,000 ...............11%
Over $150,000 ...................... 3%

Size of traveling party:
1 person .......................................8%
2 people ..................................... 67%
3 or more people ........................ 26%

Duration of trip:
Under 2 weeks ............................ 10%
2-3 weeks ................................... 19%
4-5 weeks ................................... 28%
More than 6 weeks ..................... 43%

Plan to travel to Alaska in the
next two years:

Yes ...................................... 73%
No ....................................... 27%

Activities:
Tours/Sightseeing ...................... 86%
Hiking ......................................... 49%
Camping .................................... 73%
Photography .............................. 75%
Fishing ....................................... 55%
Boating ...................................... 21%
Cycling ....................................... 10%
Other ......................................... 14%

Purchased goods or services from a
MILEPOST® advertiser:

Yes ......................................91%
No ....................................... 9%

On average, the amount of meals eaten
out daily:

1 ...................................... 50%
2 ...................................... 26%
3 ...................................... 10%
None ................................ 13%

Used The MILEPOST® to help select:
Places to eat ............................. 70%
Places to sleep .......................... 75%
Places to visit ............................. 92%
Routes to take on trip ................. 94%
Charters or tours to take ............. 42%

Number of vacation trips taken each year:
1 ...................................... 22%
2 ......................................34%
3 ..................................... 21%
4 or more ..........................23%

Items taken on Alaska trip or on next trip:
Binoculars ......................................87%
35mm Camera ...............................89%
Camcorder .................................... 23%
Fishing Tackle .............................. 46%
Sleeping Bag ................................43%
Boat ..............................................6%
Camp Stove ..................................32%
Backpack ..................................... 40%
Firearm .........................................11%
Tent ............................................. 22%
Bicycle ..........................................17%
Digital Camera ..............................36%
Off-road Vehicle ...........................14%

*Source: 2002 MILEPOST Reader Survey

• Due to multiple answers, totals may not add up to 100.

 


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